Q4 2020 UK Android Market Report: Top Theme Parks Apps

In the fourth quarter of 2020, the Android market for theme park applications in the United Kingdom saw varied trends in downloads and user activity. Data provided by Sensor Tower offers a glimpse into how these apps fared during this period.

The Alton Towers Resort - Official app experienced a peak in downloads reaching 3.9K in late October, followed by a sharp decline to virtually no downloads by mid-November. Weekly active users mirrored this trend, starting at 3.7K and peaking at 5.4K before falling to 277 by the year's end.

THORPE PARK Resort – Official saw a steady increase in downloads peaking at 2.2K in the third week of October. However, data for weekly active users was not provided.

For the LEGOLAND® Windsor Resort app, downloads surged to 2.5K in late October, but like the others, experienced a downturn to zero downloads by mid-December. The app's active users started at 3K, increased to 4.6K in late October, and then gradually decreased to under 1K by the end of December.

Chessington Resort app downloads also peaked in late October at 1.9K but dropped to zero by late December. Unfortunately, the data for weekly active users is not available for this app.

Lastly, the My Disney Experience app showed more modest download numbers, with a slight peak at 215 in the final week of December. Active users remained relatively stable, with a slight increase from 912 to 859 by the close of Q4.

It's important to note that revenue figures for these apps were not available, indicating that their primary function may be to enhance the visitor experience rather than direct monetization. For more detailed insights and analytics on the performance of these and other applications, Sensor Tower provides comprehensive data and analysis tools.